Website-Related Services

1. produce a new website

2. upgrade a site to have new features or a new look

3. develop a new logo to strengthen a site's design

4. automate production of html pages

5. produce functionality including: integration with other systems, automation, and other desired utility involving databases and/or programming

6. promote a site, including natural search engine optimization [SEO]

A company's website provides many functions. It communicates a company’s marketing messages and brand. It can provide a reference to many types of information both for customers and employees (e.g. forms, phone and email directory, safety information, policies, product and service offerings). A company’s website is also the means to conduct ecommerce.

The company comes to a website project with these needs. A user comes to the same website and interacts with it from a different perspective. The user wants to comprehend content quickly and be able to navigate quickly to satisfaction of their target goal.

Sometimes an Active Lightning website project involves only non-visual functionality. For example, Active Lightning was engaged to integrate one or more ecommerce sites with a computerized inventory/point-of-sale system for A-1 Appliance Parts (Huntsville, AL) and The Hardware Center (Paoli, PA). In this type of project, Active Lightning provides the consulting, solution design, technical expertise, and programming to accomplish the company’s goals.

When an organization has a site it is happy with, they need to let people know about it. This is where site promotion comes in. Active Lightning's expert has proven results in increasing a site's traffic (and orders).