Email Marketing

Email communication with customers helps to build a relationship, communicate the desired marketing message, strengthen the brand, and motivate people to buy now. And of course, the cost to distribute this marketing communication is very affordable. The medium has been overused and the challenge is to find good addresses such that the addressee has opted in to receiving email from the sender. Wikipedia lists advantages from this type of marketing.

Email marketing is one of the best ways to generate repeat business through offering promotions and reminding them about your products and services. 

AspDotNetStoreFront provides the ability to send out emails to registered users (who have opted to receive email). We can help you set-up a plan, provide copywriting and design a professional layout with images. At a minimum, we will help you strategize and remind you about sticking to the plan.

When you want to reach out beyond your customer list to foster traffic and new customers, we can help you there too with list selection, marketing message, and technical issues.

We will help you consider which promotions or marketing messages support your goals and which ones will best contribute to the bottom line. You have a lot to handle and a lot to think about. We stand ready to advise, consult, and execute at whatever level of involvement you feel comfortable with. 

RSS Feeds

A trend that is taking over email marketing is RSS feeds. An RSS feed is a type of information subscription (XML format) that broadcasts changing information from a blog or news page. A merchant has to be willing to regularly publish their marketing communication on a regular basis (and have something to say). People who subscribe to the feed automatically "opt-in". No need to worry that the communication ended up in the trash before it was read. So this technique avoids the problems associated with email marketing. At the same time, the blog which provides the content for the feeds contributes favorably to SEO (i.e. good ratings in natural search).