Viral or Social-Network Marketing

Many people engage in existing social networks such as MySpace, FaceBook, and Classmates:

• to find old and new friends
• to get updates or share information
• to share thoughts and news with discussion
• to be entertained: video, photos, interactive messaging
• to discover: what's new, recommendations, buzz, etc.

Social networking activities involve frequent revisiting and participation. eCommerce merchants can profitably engage in the mix. Social network marketing involves setting up a profile, blogging, and interacting with potential customers in a network.

Viral marketing happens when people pick up on some interesting experience (provided as a part of interactive marketing) and share it with people in their social network. Then those people share it with their friends ...just like spreading a cold by sneezing. We like to think that viral marketing is a lot more fun, productive, and positive than the experience that its named after.

Both types of marketing are a part of customer engagement, which is seen as important for long-term customer relationships and repeat business.

Business owners or managers can pursue this form of marketing for no charge (financially). Often the cost in terms of time is too high for people running the business. This is where Active Lightning can help. We get to know your business, your marketing messages, and your strategy and then one of our Specialists engages in social networking on your behalf.