Search engine marketing (natural search and paid search)

Search engine marketing begins with strategically determining the top 50-70 keywords. These keywords should be the most relevant to your products and services, words that lead people to you. Once these keywords have been identified they should be strategically implemented into the structure and content of your web pages to procure a naturally high rank in the search engines. Another way to guarantee a high ranking is to use paid search in which you rank very high for your keywords, but you pay per click. Obviously ranking high naturally is ideal, but paid search is also very viable.

We will work with you to identify the best keywords for your business, and then help you to implement them in the most appropriate and profitable ways to get traffic from these keywords.

We dialog with you to see if there are higher margin items worth focusing on. What are the best product and service offerings to promote on the internet versus what may be your core business in a bricks and mortar setting. What are your competitors doing? Do you want our services to manage or optimize paid search campaigns as well as natural search? Do you have a keyword list that you are happy with? What does success look like? The initial stages require some time and interaction with the key decision-maker for your organization.

Natural Search

Getting a good ranking with natural search relies on: content, external links, and site architecture. The AspDotNetStoreFront provides the foundation for great site architecture and supports SEO with keywords in each url and page-specific titles. Your budget will determine how much can be done on the other 2 fronts.

Example of results from SEO work

Example, after 1 month of work, the client went from the back of the pack to #2, ahead of Do It Best on Google, and #1 on Yahoo for "hardware and lumber":

Related Services

Following are services that we offer.

1. Keyword identification and strategy

2. Promotion via paid search: Google, Yahoo, and/or MSN's search engine offer to display short ads; the company pays only when a user clicks on the link to its site. Active Lightning can set up the ad and keywords. It can monitor the results and make adjustments over time.

3. Natural Search Optimization or Search Engine Optimization [SEO]: Optimize the content and structure of a website so that it gains optimal rankings for natural (not paid) search results for desired keywords. Plus, other tasks for getting search engines to push your site to the top of the list for search results related to your site and objectives via organic approved methods

4. Other efforts geared towards site promotion, such as press releases and creating new content that supports the promotion effort and targeted keywords.