Interactive Marketing

In the past, marketing put an emphasis on "placement," because the main effort was one-way marketing communication. The company communicates its message and then people respond by making purchases. The opportunity afforded by online marketing is:
low cost ways of getting the marketing message out, AND
ways for the customer to engage and interact, beyond a product purchase.

Engaging customers with information, entertainment, rating products, and any other real exchange helps to establish a relationship. Relationships built on positive experiences lead to customer loyalty.

Here are some examples of interactive marketing ideas.

• producing podcasts that inform or entertain
• featuring a fun or humorous web widget, here's an example from Due Maternity (one of our Specialists was involved in the project, but it's not one of ours); widgets are tools for a site or blog owner to connect and entertain
• conducting a poll
• enabling a customer to keep a wishlist of products he or she wants
• sponsoring a contest
• providing ability for product feedback and satisfaction rating [AspDotNetStoreFront includes this ability out of the box without special programming]
• producing an advergame - a video game that advertises one or more products

The possibilities are endless. These are ways to bring life, color, and fun to an ecommerce site.

When the interactive marketing experience is something that can be shared, it can be used as part of social network marketing (or viral marketing).

eCommerce pundits talk about leveraging user-generated content to empower more confident purchase decisions and higher sales. eCommerce pundits also refer to the importance of customer engagement.

The modern trend in ecommerce is to provide an interesting user experience. We can help you conceive of ways to do this that will support your strategic goals and effectively use the available budget. We have the technical capabilities to execute accepted proposals as well.